But only 35% use Instagram. However the percentage of people actively using it is much higher — 59% check it every day.
As long as they are well designed, users will like the posts of companies 80% of users follow at least one brand, and Instagram is very connective if a connection has been made between the user and website.
Since Instagram is the mobile-only app, all users pay 100% attention to what they can see on their iPhone, and it has a great space for advertisers. Aside from that, Facebook managers your ads across both platforms smoothly so if you advertise on one, definitely do it on the other.