Make the most of your ad visibility with Amazon Sponsored Ads. Our experts will help you optimize your bids for better ad placements, refine your Amazon PPC keyword strategy, and set up campaigns based on how well your products perform. To attract new customers and boost your sales, we experiment with different campaign settings and carefully monitor your Advertising Cost of Sale (ACoS), ad performance, and sales results.
Search Engine Marketing Services
Rank Above the Fold With Conversion-Focused Ad Strategies
Stand out in search results and reach millions of potential customers online. With Web Digital as your trusted partner in the US, you can start your marketing campaign today.
What is SEM and Why It’s a Great Investment
Outpace the Competition and Grow Your Business
In today’s competitive online world, search engines are crucial across many industries like eCommerce, digital marketing, healthcare, and education. They help people find all sorts of online information, from news and blog posts to brand deals, making it easier for them to make informed choices. Plus, search engines are a powerful marketing tool that can boost a company’s brand visibility and online presence.
Anyone with a website can use search engines to reach key audiences and promote their products or services. While you might know about search engine optimization (SEO), you may not be as familiar with search engine marketing (SEM).
Ready to kick off your SEM marketing campaign? Our search engine marketing company can help you understand how search engines work in SEM and use them to speed up your customers’ buying process. Discover how search engine advertising can quickly boost your campaign’s effectiveness.
What Are Search Engines?
Software programs known as search engines are made to conduct methodical web searches and present users with the most pertinent results depending on their search queries. Making sure search engines can locate your website is your aim as a business owner so it shows up and ranks highly in relevant search engine results pages (SERPs).
Search engines serve three main purposes:
Crawl: Search engines use web crawlers, also known as spiders, to explore billions of web pages. These crawlers find new and updated information, including photos, videos, PDFs, and web pages, by browsing and clicking on links to discover new URLs.
Index: After crawling, search engines organize and store the content based on data, keywords, how recent the information is, and user activity. They build and update a large database, like Caffeine, with new URLs found during crawling to help match users’ search queries with relevant content.
3. Place
Search engines help people find the best information by checking and ranking websites based on how well they match what people are looking for. If your website shows up higher in search results, it’s easier for visitors to find and will seem more relevant to their questions.
There are many search engines available, and most web browsers automatically use one of them. Some examples are Swisscows, Yandex, CC Search, StartPage, Yahoo, Baidu, DuckDuckGo, and Search Encrypt.
How Does SEM Work?
Search engines use special algorithms to decide how well ads match search queries and to rank them accordingly. For businesses looking to save on ad costs and boost profits, paid search engine marketing services is all about creating the right strategy, bidding on valuable keywords, and continuously improving based on data.
To stand out from the competition, our search engine marketing company follows a careful and organized approach to search advertising:
Keyword Research and Evaluation
Our SEM team uses advanced tools like Google Search Console to find the best keywords for your ads and remove any that waste your budget. This helps ensure your ads are reaching the right audience and getting good results.
Creating Landing Pages and Ads
We start by identifying your target keywords, then create engaging text ads that link to well-designed landing pages. Our goal is to capture what people are searching for and guide them smoothly toward making a purchase.
Setting Up and Monitoring Accounts
In this step, we set up tracking to measure how well your SEM strategy is working. We make sure tracking codes are properly installed on your landing pages and run reports to check if conversions are being tracked correctly by the search engine.
Launching and Monitoring the Campaign
Once your ads, landing pages, and strategy are ready, we kick off your PPC campaign. Our SEM team manages all aspects, including devices, networks, languages, and locations. We also closely monitor your ad’s performance to make sure everything is running smoothly.
Review and Analysis
We measure how well your SEM campaign is doing by comparing the results to your goals. We track important metrics like cost per conversion, search impression share, Quality Score, and click-through rate (CTR). This helps us refine and enhance future SEM campaigns.
Now that you know more about search engine marketing services, you can decide if SEM PPC is a good fit for you. Contact our SEM company to learn more about the benefits of starting early with search engine marketing.
SEO vs. PPC vs. SEM: What’s the Difference?
Outpace the Competition and Grow Your Business
In digital marketing, SEO, SEM, and PPC are often mixed up. Here’s a simple breakdown to help you understand each term:
Search Engine Optimization (SEO): SEO is all about improving your website’s content and structure so it ranks higher in organic (unpaid) search results. It involves strategies like on-page optimization (using keywords and meta tags) and off-page optimization (building backlinks) to attract high-quality visitors who are more likely to convert.
Pay-Per-Click (PPC) Advertising: PPC is a paid advertising method where you can promote your brand on various websites, social media platforms, and search engines. You have to pay a fee every time someone clicks on your ad. It’s a way to drive traffic to your site quickly through ads.
Search Engine Marketing (SEM): SEM usually refers to paying for ads to appear at the top of search results. It can also include things like SEO (making your website better to show up in searches) and PPC (pay-per-click ads). With SEM, you can pay to have your website appear higher in search results, which helps more people find and visit your site.
To reach your goals, explore the various online search engine marketing options available. Work with our SEM agency to learn how to enhance and maximize the effectiveness of your search engine marketing strategy.
SEM Services
Supercharge Your Ad Campaigns and Yield Positive Results
Based in Arlington, Texas, Web Digital Company is a trusted name in search marketing. For over 15 years, we’ve been dedicated to helping a diverse range of clients boost their brand visibility and achieve top positions on the first page of search results.
Our SEM firm has partnered with industry leaders and larger companies to help local businesses reach their full market potential. Discover how our paid search strategies have delivered quick returns for these three businesses:
- Keyword Research and Strategy
With our expertise, we’ll help you find the best keywords to boost your online search engine marketing. Our team organizes keywords based on how often they’re searched, what people are looking for, their value, and how they relate to your brand. We also check out your competitors to expand your keyword list and match the search habits of your target audience.
- Amazon PPC
- Video Advertising
Studies show that 72% of people prefer to learn about products or services through videos rather than reading text. With our YouTube marketing services, you can boost your sales, get more people interested, and make your brand more recognizable. We make sure your message gets across by using catchy titles, descriptions, and tags filled with important keywords. Plus, we focus on making your videos look great on mobile devices.
- Paid Search Advertising
Statistics show that around 41% of people click on ads with interesting and relevant information. Improve your lead generation and see quick results with our budget-friendly YouTube marketing and paid search ads. We enhance your ad performance by researching keywords, organizing ad groups by what people are looking for, identifying negative keywords, crafting engaging ad text, and tracking your ad traffic.
- Ads A/B Split Testing
To find out which of your ads will give you the best return on investment, our search marketing team creates and tests different versions of your ads. We experiment with various elements like audience targeting, calls to action, design changes, and ad text. To learn how we can help you build and improve your search engine marketing campaign, set up a meeting with one of our SEM experts.
- SEM PPC Management
At Web Digital Company, our goal is to cut your costs while making your ad campaigns more effective. Our search marketing experts take care of everything for your paid ads, including keyword research, managing your campaigns, optimizing your ads, and analyzing performance. You can count on us to provide top-notch PPC management that boosts your return on investment.
- eCommerce Advertising
Let’s work together to develop a cost-effective eCommerce advertising plan. Our experts will pinpoint what makes your business unique, assess your profit potential, and analyze your demand. We use data and analytics to craft compelling ad copy and fine-tune targeting, aiming to boost your sales and achieve faster results.
- Social Media Paid Advertising
- Landing Page Conversion
Our SEM consultants can help turn your website visitors into valuable leads. At Web Digital Company, our search marketing experts create content with the right keywords for your target audience. We use catchy headlines, clear calls to action, and striking images that attract your ideal clients. We carefully design every part of your landing page to make a strong impression and boost your conversion rates.
Why Choose Web Digital Company
We Execute Growth Strategies for Sustainable Success
Web Digital Company is a leader in PPC search engine marketing. We ensure the success of your campaigns and support services by following well-organized procedures.
Here’s what you can expect when you work with us:
- Search Engine Marketing Experts
Optimizing websites for search engines can be both profitable and time-consuming. Without the right knowledge and skills, your SEM campaign might not succeed. At Web Digital Company, we use our expertise to keep your remarketing and ongoing campaigns on track. Our SEM specialists carefully analyze your website to create customized paid and organic strategies that fit your goals and budget.
- Diverse Expertise
Our YouTube video marketing firm has assisted a wide range of clients with their SEM advertising efforts over the years. Whether you’re in manufacturing, e-learning, funeral services, or law, we dive deep into your business to deliver customized internet search engine marketing solutions that get results. Choose Web Digital Company, and let us help you achieve your online marketing goals.
- Dedicated Account Managers
Managing projects can be tricky if you don’t have the right team. Choose our firm for YouTube video marketing, and you’ll work with proactive and dedicated account managers. We’ll team up with you every step of the way to ensure you get the best results. Our SEM specialists will schedule regular meetings and pay close attention to all your questions and concerns.
- Full-Service Online Solutions
We know that achieving long-term success involves more than just search engine marketing. To boost your conversion rate, our YouTube marketing firm offers a full range of digital marketing services. These include SEO, social media marketing, website hosting, eCommerce optimization, reputation management, and SEM PPC. Schedule a session with us to explore the strategies that will work best for your business.
- Recognized Trailblazer in Digital Advertising
Web Digital Company is highly recognized by various industry review sites for our exceptional advertising expertise. As a Google Premier Partner, we continually refine our paid and organic search engine marketing strategies to ensure your business gets the online visibility it deserves. You can trust us to maintain industry standards and protect your online reputation.
- Comprehensive Campaign Reports
At Web Digital Company, we invest in cutting-edge technologies to enhance our processes and reporting systems. Our monthly reports provide a complete overview of your campaign, highlighting everything from minor issues to major successes. We show you how we achieve month-over-month growth and give you a detailed update on your campaign’s progress.
